Stop Losing Leads. Start Closing with AI.
DP360 AI Advanced responds to every lead in under 5 minutes, nurtures across email and SMS, and seamlessly hands off to your salespeople – with full context. Purpose-built for powersports, RV, marine, and commercial dealers.
The Lead Response Gap Is Costing You Sales
The average dealer takes 47 hours to respond to a lead. AI Advanced responds in under 5 minutes – every lead, every channel, every time.
Without AI Advanced
- 47-hour average lead response time
- After-hours and weekend leads sit until Monday
- Salespeople waste time on manual follow-up templates
- Leads drop off when your team gets busy with walk-ins
- No visibility into what’s being said to prospects
With AI Advanced
- Under 5-minute response – every lead, 24/7
- 45% more customer replies vs. manual follow-up
- AI engages nights, weekends, and holidays automatically
- Hyper-personalized replies using real CRM data, inventory, and your dealer VDPs
- Persistent AI follow-up that never forgets a lead
- Your salespeople can take over any AI conversation with one click
- Full conversation visibility for managers in real time
Five AI Engines. One Unified Platform.
AI Advanced isn’t a single chatbot – it’s a suite of purpose-built AI tools that work together inside your DP360 CRM.
Reply With AI
One-click AI response drafting for your sales team. AI reads the full CRM customer history – past purchases, trade-ins, conversations – and generates a hyper-personalized, on-brand email reply. Your salesperson reviews and sends in seconds.
AI Lead Response (Email)
Instant, fully automated email responses for every lead from dealer websites, Trader Interactive marketplaces, and third-party sources. Captures missing phone numbers, qualifies purchase intent, and gauges appointment interest – all without human intervention.
AI SMS
AI-driven text message lead nurturing. Answers inventory FAQs, confirms interest in specific units, and helps book appointments – all via two-way SMS conversations that feel natural and responsive.
AI Engagement Driver
The orchestration brain. Automates outreach across email and SMS, delivering messages through each customer’s preferred channel. If a lead doesn’t respond to email, AI automatically switches to text – and vice versa.
TRON – Human Takeover on Demand
Your salespeople can jump into any AI conversation at any moment. AI pauses instantly, the human replies directly, and when they step away, AI seamlessly resumes the conversation. No dropped threads, no confused customers.
AI Data Analyst
Coming in AI Premium: Stop guessing which leads to call first. AI continuously scores your pipeline using real conversation data, website behavior, and marketplace behavior – ranking every opportunity by likelihood to close and flagging deals that need attention before they go cold.
See AI Advanced handle real leads from your market – live on a demo call.
How AI Advanced Works – From Lead to Handoff
A seamless AI-to-human workflow that never drops a lead, regardless of channel.
Customer Submits a Lead
A new inquiry arrives from your website, a Trader Interactive marketplace (Cycle Trader, RV Trader, Boat Trader, Equipment Trader, Commercial Truck Trader), or a third-party source. AI Advanced picks it up instantly – day or night.
AI Responds on the Same Channel
Within minutes, AI sends a personalized response using live CRM data – referencing specific inventory, the customer’s trade-in history, and relevant next steps. AI also analyzes your dealer website VDPs, including brochures, PDFs, and product content published on your site, so every response reflects the full picture of what you offer. The reply goes out on the same channel the customer used.
If No Response – AI Switches Channels
Customer didn’t reply to the email? AI Engagement Driver automatically follows up via SMS. Still no response? AI continues nurturing with contextual, well-timed messages across both channels until the customer engages.
Salesperson Steps In via TRON
When your salesperson is ready, they take over the conversation with one click using TRON. AI pauses instantly. The rep replies directly – via email or SMS – with full conversation history in view.
AI Resumes When the Human Steps Out
Salesperson finished their reply? Got pulled to the showroom floor? AI seamlessly picks the conversation back up – no dropped leads, no awkward gaps. The customer experience stays smooth regardless of who is responding.
AI Packages Built to Grow With Your Dealership
Start with intelligent lead response. Scale to full multi-channel AI orchestration.
AI Essential
Automated lead response across all digital channels
- AI Lead Response for all email and web form leads
- Auto AI for Trader Interactive marketplace leads
- Reply With AI – one-click dealer-initiated drafting
- AI conversation summaries for sales handoff
- 24/7 automated first response under 5 minutes
- Captures missing phone numbers and qualifies intent
AI Advanced
Multi-channel orchestration with human takeover
- Everything in AI Essential, plus:
- AI SMS – two-way text conversations with leads
- AI Engagement Driver – email + SMS orchestration
- Automatic channel switching when leads don’t respond
- TRON – real-time human takeover and AI resume
- Multi-channel conversation threading
Built for the Verticals You Sell
AI Advanced understands the nuances of your industry – not just automotive.
Handle the Spring Rush Without Hiring
When the season hits and your Cycle Trader leads triple overnight, AI Advanced engages every single one – answering unit questions, confirming availability, and booking appointments via email and SMS while your team works the floor.
Nurture Long Consideration Cycles
RV buyers research for months. AI Advanced maintains intelligent, multi-channel follow-up across the entire buying journey – keeping your dealership top-of-mind through trade-in discussions, floorplan questions, and model comparisons on RV Trader leads.
Never Miss an After-Hours Inquiry
Boat shoppers browse nights and weekends. AI Advanced ensures a $150K Boatmart inquiry at 9PM on a Saturday gets the same quality, inventory-specific response as one at 10AM on a Tuesday.
Qualify Fleet Buyers Faster
Commercial buyers need specific specs and fleet availability. AI Advanced pulls inventory details from your website and marketplace leads on Commercial Truck Trader and Equipment Trader, qualifies purchase intent, and moves serious buyers to your commercial team with a complete summary.
Why DP360 AI – Not Another Bolt-On Tool
AI Advanced lives inside your CRM. That changes everything.
Native CRM Intelligence
AI Advanced doesn’t sync with your CRM – it IS your CRM intelligence layer. Every AI response draws from real customer history, real inventory, and real conversation context. No data lag, no broken integrations, no duplicate records, no multiple logins.
Specialty Dealer Expertise
We don’t try to be everything to every auto dealer. DP360 is purpose-built for powersports, RV, marine, agriculture, and commercial dealers – and our AI understands these markets. Integrated with every Trader Interactive marketplace.
Human + AI – Seamlessly
TRON gives your team real-time takeover of any AI conversation – and AI resumes the moment they step away. No other CRM offers this level of fluid human-AI handoff. Your salespeople sell, AI handles the grind.
“AI Lead Response delivers faster responses and a 45% higher customer reply rate. Leads with a consumer reply convert to sale approximately 2.5 times higher.”
– DP360 AILR Performance Data, 2026 (thousands of leads)
Frequently Asked Questions About DP360 AI Advanced
AI Advanced automatically responds to incoming leads across email and SMS using data from your DP360 CRM – including customer history, inventory availability, and trade-in information. The first response goes out in under 5 minutes, and consecutive replies are sent within one minute to keep the conversation flowing naturally. It qualifies purchase intent, captures missing contact details, and hands off warm prospects to your sales team with a complete conversation summary.
AILR is the core email engine in AI Advanced. It automatically sends personalized responses to every lead from dealer websites, Trader Interactive marketplaces (Cycle Trader, RV Trader, Boatmart, Equipment Trader, Commercial Truck Trader), and third-party sources. In real-world testing across thousands of leads, AILR achieved a 60% customer re-engagement rate on email leads and a 45% higher reply rate compared to manual follow-up. Consumers love it!
TRON (Takeover on Demand) lets any salesperson jump into an AI conversation at any time. AI pauses instantly, the salesperson replies directly via email or SMS, and when they step away, AI seamlessly resumes the conversation. The customer experience stays smooth regardless of whether AI or a human is responding.
Yes. DP360 and AI Advanced are purpose-built for specialty verticals including powersports, RV, marine, agriculture, commercial truck, and Harley-Davidson dealerships. The AI integrates directly with Trader Interactive marketplace leads and understands the vocabulary, buying cycles, and inventory structures unique to these industries.
AI Advanced delivers the first response in under 5 minutes – every lead, every time, 24/7. After the customer replies, consecutive AI responses are sent within one minute to simulate the natural pace of a real conversation. In comparison, the average dealer takes 47 hours to send a first response. In actual testing, re-engagement rates reached 60% on email leads.
DP360 offers three AI tiers: AI Essential (automated email lead response and Reply With AI drafting), AI Advanced (adds SMS, multi-channel workflow orchestration, and TRON human takeover), and AI Premium (coming late 2026).
No. AI Advanced works alongside your team – handling the initial response, qualification, and follow-up so your salespeople spend their time on high-value conversations and closing deals. With TRON, your reps have full control to step in and out of any conversation at any time.
Absolutely. AI Advanced uses dealer-approved messaging and your actual inventory data. You have full visibility into every AI conversation, and your team can take over any conversation in real time via TRON. AI represents your dealership’s voice – not a generic bot.
Your Competitors Are Already Using AI. Are You?
Fill out the form below and we’ll show you AI Advanced handling real leads from your market – using your inventory and your CRM data.
Or call us directly: 1 (800) 516-1768